Design Research

Successful products are based on solid user insights. Whether that's a survey at kick-off, user interviews during the discovery phase or user testing at launch, research is a critical part of any sound product strategy.

Get in Touch
person placing notes on desk
Optimising User Experience

Understand your customers’ behaviour and turn it into actionable insights

We apply a variety of research approaches depending on the goal, but some of the services we offer are:

  • User interviews to dig deeper into user needs
  • Usability testing to identify issues and increase confidence in the product
  • Competitor and market research to explore the landscape
  • Surveys to validate concepts, size up the market and set priorities
speech marks pink

We’ve developed a great relationship with MOHARA. They’ve shown dedication and vision, helping us to build our Android application and shaping our product as we go on our journey building a world-beating start-up

Dean Shepherd
Founder, EVO

reducing risk

A critical step

It's vital to conduct thorough research to reduce risk and increase confidence in your product. We can create in-depth reports for ongoing strategic guidance or light-touch findings that we can act on quickly.

blog

We strive to turn good ideas into reality for pioneers, partnering with them to build businesses that will change people’s lives for the better.

Finding your business niche is a necessary skill. However, when it comes to understanding your market and genuinely knowing their wants, needs, and desires, you can only determine if your product provides what the user needs.

Why Product-market Fit Determines Start-up Success

Finding your business niche is a necessary skill. However, when it comes to understanding your market and genuinely knowing their wants, needs, and desires, you can only determine if your product provides what the user needs.

Read more
Start-ups rarely fail because the founders' idea isn’t good. On the other hand, a founder may have a great idea but still fail. We have 5 reasons to ensure you can avoid pitfalls as a founder.

5 Reasons Why Start-ups Fail

Start-ups rarely fail because the founders' idea isn’t good. On the other hand, a founder may have a great idea but still fail. We have 5 reasons to ensure you can avoid pitfalls as a founder.

Read more
Front-end developers play an integral part in developing an application or product. These developers adhere to specific principles to build a product that users will easily interact with, enjoy navigating through, and consider valuable. As users, we don’t often know what these principles entail, but an experienced front-end developer can tell us precisely what it takes to create a pleasant experience.

A Developer’s View On The Fundamentals Of An Effective App

Front-end developers play an integral part in developing an application or product. These developers adhere to specific principles to build a product that users will easily interact with, enjoy navigating through, and consider valuable.

Read more