Design Research

Successful products are based on solid user insights. Whether that's a survey at kick-off, user interviews during the discovery phase or user testing at launch, research is a critical part of any sound product strategy.

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Optimising User Experience

Understand your customers’ behaviour and turn it into actionable insights

We apply a variety of research approaches depending on the goal, but some of the services we offer are:

  • User interviews to dig deeper into user needs
  • Usability testing to identify issues and increase confidence in the product
  • Competitor and market research to explore the landscape
  • Surveys to validate concepts, size up the market and set priorities
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We’ve developed a great relationship with MOHARA. They’ve shown dedication and vision, helping us to build our Android application and shaping our product as we go on our journey building a world-beating start-up

Dean Shepherd
Founder, EVO

reducing risk

A critical step

It's vital to conduct thorough research to reduce risk and increase confidence in your product. We can create in-depth reports for ongoing strategic guidance or light-touch findings that we can act on quickly.

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We strive to turn good ideas into reality for pioneers, partnering with them to build businesses that will change people’s lives for the better.

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