Design Research

Successful products are based on solid user insights. Whether that's a survey at kick-off, user interviews during the discovery phase or user testing at launch, research is a critical part of any sound product strategy.

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UNDERSTAND YOUR CUSTOMERS

Understand your customers’ behaviour and turn it into actionable insights

We apply a variety of research approaches depending on the goal, but some of the services we offer are:

  • Surveys to validate concepts, size up the market and set priorities
  • User interviews to dig deeper into user needs
  • Usability testing to identify issues and increase confidence in the product
  • Competitor and market research to explore the landscape

We’ve developed a great relationship with MOHARA. They’ve shown dedication and vision, helping us to build our Android application and shaping our product as we go on our journey building a world-beating start-up

Dean Shepherd
Founder, EVO

reducing risk

A critical step

It's vital to conduct thorough research to reduce risk and increase confidence in your product. We can create in-depth reports for ongoing strategic guidance or light-touch findings that we can act on quickly.

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We strive to turn good ideas into reality for pioneers, partnering with them to build businesses that will change people’s lives for the better.

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The B2B2C Business Model: 3 Ways to Get it Right

Many companies operate on a B2B2C model, with business customers distinct from end-users. A company operating with a B2B2C model will provide their product or service via another business that will have direct access to the end-user and also the consumer relationships that come with it.

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Why I Do This – Part 1

While I might know we’re doing ok – we have phenomenal startups onboard, and we’re working with respected blue-chip corporate partners – in every meeting, call or strategy session I find myself pushing.

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