case studies /
Disney

Immersive interactive experience using VR to enhance customer experience at showings of the Incredibles 2.

Challenge

    Creating an immersive, interactive installation.

    Services

    • Product Design
    • Engineering

    Outcome

      Featured on the London red carpet premiere of The Incredibles 2.

      background

      About the business

      Immersive interactive experience using VR to enhance customer experience at showings of The Incredibles 2.

      project

      The Challenge

      Building an interactive installation for The Incredibles 2 that allowed families to engage with each other and The Incredibles brand. The challenge was that it had to be interactive - what could you do to engage families in cinema foyers, have them interact with the brand and understand what The Incredibles 2 is all about?

      No items found.
      No items found.

      The Solution

      The solution was basically to create the installation using bikes where families would be able to race each other using accelerometers to track their progress. The race was depicted in LED lights that went across the floor. When finishing the race, they'd get feedback about how they've done, how quickly they'd completed it, etc.

      The Outcome

      Successful rollout in 12 different locations, starting in shopping centres and ending up on the red carpet premiere event on the London Southbank.