case studies /
Hey Mirza

An open-access tool helping prospective parents understand the impact of having a family and planning for their futures.

Challenge

    Building a reliable prototype through thorough user testing.

    Services

    • Service design
    • Prototyping
    • User testing

    Outcome

      Featured in Forbes and The Wall Street Journal.

      background

      About the business

      Hey Mirza is an open-access tool to help prospective parents understand the impact of having a family and plan for their personal and professional futures.

      project

      The Challenge

      Build a prototype, answering three main questions:

      1. What do people value most and is anything missing?
      2. What do people most want to interact with and what would bring them back?
      3. Would businesses be willing to pay to allow their employees to have access to the service?

      Conduct thorough user testing during the prototype phase to make sure users’ needs are met and pain-points are identified.

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      The Solution

      We’ve created a clickable prototype of a single high-value journey through several service elements. We defined the scope of the MVP and moved into the agile design and build process, building a usable MVP with baked-in rounds of iteration and user testing. After testing the complete MVP live, the next step was a full-service build, developing, and evolving a scalable platform for Mirza.

      The Outcome

      • Featured in Forbes and The Wall Street Journal
      • Conceptualised and built a beta product in eight months
      • Raised pre-seed funding