case studies /
McLaren/Dell

Design and build an interactive game, showcasing the value of Dell's AI.

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Challenge

    Building an interactive game that captures the competitive edge provided by Dell software.

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    Services

    • Product Design
    • Engineering
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    Outcome

      The game was presented as part of the Dell Technology Tour.

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      About the business

      MOHARA partnered with Double A to design and build an interactive game that demonstrates the value Dell Computer's AI software brings to McLaren F1's racing team.

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      The Challenge

      The challenge was to create an interactive game that accurately captured the competitive edge that Dell's AI provides McLaren's F1 drivers when they are hurtling around the race track.

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      The Solution

      MOHARA combined real-life racing footage and pit crew communications with an interactive component where users could test their reactions against Dell's AI.

      The Outcome

      The game was presented as part of the Dell Technology Tour, which is due for another tour in 2021.