Creating a new medium of advertising through in-person advertising at popular events and locations.
Launched on 1500 golf courses, with a forecast of 15 million active impressions.
SWAG'R is an AR scavenger hunt for you and your friends to catch exciting prizes and promotions at big events and famous locations.
The world of physical and digital advertising are very distinct and rarely overlap. The challenge was to create a new medium of advertising which floats between the two, giving brands unique and actionable metrics while taking advantage of the benefits of physical, in-person advertising at popular events and locations.