Tell your potential customers how your product or service solves the identified problem or meets their needs and also what they can expect from your product.
✅Unique selling proposition (USP) or “secret sauce”:
You must differentiate your product or service to stand out by highlighting what sets it apart.
Your “secret sauce” combines features and benefits that turn a struggler into a master – someone who can get the job done faster, cheaper, and with optimal results.
Highlight no more than three features that show potential customers how your offering is superior to the competition.
⚠️Remember to keep your message simple and concise and avoid jargon.
Test and iterate the product pitch
When pitching your product, it’s important to do user testing to ensure that your message effectively communicates the value of your offering. One way to do this is to send your initial SMS pitch to a sample of your target audience and ask for their feedback.
Collect feedback and note any recurring themes, suggestions, or criticisms. This feedback can help you understand what aspects of your pitch resonate well and which ones require improvement.
Use the feedback to address any concerns, clarify confusing points, and emphasize the unique benefits of your product more effectively. By iterating on your pitch and incorporating feedback from your target audience, you can create a value proposition that resonates with potential users and addresses a genuine need or problem.
To ensure that you’ve successfully communicated the value of your product, aim to reach a 90% positive response rate from your target audience. This high success rate indicates that your message is effective and that your product is meeting a real need in the market.
Create a landing page
Create a visually appealing and easy-to-navigate landing page that incorporates your refined pitch and highlights your product’s value proposition. Incorporate a clear and compelling call-to-action that encourages visitors to sign up for updates and join your waitlist.
Use this landing page to collect user information, such as email addresses, and gauge interest in your product.
Share your landing page across various marketing channels to drive traffic. Track user interactions with your landing page and form, such as the number of sign-ups, bounce rates, and the time spent on the page.
Keep interacting with potential customers and nurture them to keep growing your waitlist.
The next validation stage is creating “The Masterplan”. This is a roadmap for your product from conception to launch. The plan is about getting investors and stakeholders excited about the now, the next, and the future of your startup.
Crafting a strategic master plan requires striking a delicate balance between ambitious goals and realistic expectations. Here are a few tips to help you develop your master plan:
🔥Think big, but start small: The key to succeeding at this stage is proving you can progress one step at a time.
🔥Give your vision credibility: Saying that you want to become the world’s best automaker sounds delusional. Unless you have a plan that outlines the steps you will take to achieve that vision. Can you tell the story of how you will do it?
🔥Align expectations: It’s about ensuring that your team and any partners you have share the same understanding about what you are trying to achieve now so that everyone is on the same page.
🔥Keep the focus on what is needed now: Keeping your execution focused on what is needed starts with being clear on what “now” is all about. Hence the “Now, Next and Future” model.
🔥Show investors your progress: You have a waiting list and a plan, and now you must show that you have taken the first step towards delivering this plan – your MVP.
3️⃣Rapidly develop a minimum viable product without having to code
When you’re validating a new product idea, the last step is to create an MVP – the first version of your product that you can test with users. One approach to building an MVP quickly and efficiently is through a method called “NoCode”. NoCode is a development approach that allows you to create a product without coding skills, enabling you to build and launch your product faster.
It’s an efficient way to get your MVP up and running quickly. With NoCode tools, you can try out different ideas and features with users, see what works best, and make changes fast. That means you can validate and bring your idea to life much faster. The best part is, as a founder, you don’t have to know how to code.