case studies /
Experience This

End-to-end events software to improve customer experience and productivity in the beverage industry.

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    Creating a platform that navigates the challenges in the events management industry.

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    • Product Design
    • Engineering
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      Ready to onboard 20,000+ venues, with 10+ brands already using the platform.

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      MOHARA really invested in the project and helped us deliver a great product - our customers are very pleased with it. I'm excited about developing on what we've built and becoming the market leader.

      Michelle Golding

      Founder & CEO, Experience This (Diageo)


      About the business

      End-to-end events software to help the beverage industry improve customer experience and productivity.


      The Challenge

      Running a marketing event requires significant coordination between the brand, venue and delivery partners, making execution extremely challenging. ExperienceThis makes events easy to run and helps create the best possible customer experience.

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      The Solution

      At the core of the product there are two central services: one which deals with inventory and returns management, the other which is a bespoke delivery and demand management service.

      The robust and scalable solution was built using the latest microservices architecture on a node.js framework, using cloud-services for increased reliability.

      The Outcome

      The platform is ready to onboard 20,000+ venues, and has 10+ Brands utilising the platform. On the fulfilment side, more than five delivery and staffing agencies respectively were engaged, and significant follow-on funding secured.